These stones have a unique story of their own in Sri Lanka, but Ruby Clement regrets the fact that like many gems in the world market, the stories cannot be proven due to the lack of traceability in the gem industry so far. RURI uses blockchain technology to record and prove the identity and story of those millions of years old natural creations. At first, Ruri starts the journey of the gem from the Ruby Clement Collection and connects all touch points until the gem is purchased by one of our valued customers.